Kirin Beer "Harekaze ACTION" x TOKYU HOTELS
"Harekaze ACTION" Summer Party Campaign
Protecting the fireworks festival! Supporting Japan's traditional culture
If you request Kirin Beer Harekaze at a banquet at any of the 22 hotels across the country, TOKYU HOTELS and Kirin Brewery Co., Ltd. will each donate 0.8 yen per medium-sized bottle to the local government* hosting the fireworks display.
This is a collaborative campaign between TOKYU HOTELS, which aims to create hotels that are kind to the earth, cities, and people, and Kirin Beer, which works to preserve Japan's traditional customs as a way of "giving back through beer."
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Local governments across Japan (with some exceptions) selected through the "Harekaze ACTION" public call for entries
Campaign Flow
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When discussing the beer brand for banquets and weddings held during the applicable period, please specify "Kirin Beer Harekaze."
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On the day of the banquet, guests will be served "Kirin Beer Harekaze" provided by the hotel.
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Hotels will collect the number of bottles used and donate the money through Kirin Beer. The money will be used to cover the costs of hosting and running fireworks festivals in local governments.
period
July 18, 2025 (Friday) – September 30, 2025 (Tuesday)
Target hotels
Hokkaido
Kanto
Chubu/Tokai
Kinki
Chugoku・Shikoku
Kyushu-Okinawa
Kirin Brewery's beer has long been enjoyed alongside traditional Japanese events such as cherry blossom viewing and fireworks festivals. However, due to factors such as declining local populations, an aging population and a falling birthrate, and lack of funding, these traditional events are in danger of disappearing. To help save these events, Kirin Brewery is using a portion of its sales from "Harekaze" to support ongoing efforts to preserve cherry blossoms and pass on fireworks festivals through its "Harekaze ACTION" initiative.
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