TOKYU HOTELS became the first hotel chain in Japan to become a member of GSTC
~Participating in the International Framework for Sustainable Tourism and Deepening Sustainability Initiatives~
TOKYU HOTELS & RESORTS CO., LTD.
TOKYU HOTELS & RESORTS CO., LTD. (Tokyo Shibuya-ku, President & CEO: Takashi Takei announced that on February 17, 2026, it has joined the Global Sustainable Tourism Council® ("GSTC"), which sets international standards for sustainable travel and tourism. As a hotel chain in Japan, "TOKYU HOTELS" is the first time that all stores have joined GSTC members.
GSTC is an international non-profit organization established in 2007 with the aim of promoting sustainable tourism, and manages the GSTC Criteria, which is a global standard in the tourism industry. This standard is used for international accreditation of sustainable tourism certification bodies and as a guideline for sustainable tourism destinations around the world.
The environment surrounding the tourism industry is moving to a stage where more comprehensive sustainability is required, including relationships with local communities, consideration for human rights and working environment, and transparency in governance, in addition to reducing environmental impact. We believe that it is important to accept these changes and improve the quality of hotel management while using international standards and advanced practices as a basis for learning. This membership of the GSTC is positioned as the first step for "TOKYU HOTELS" to continuously review and develop its own initiatives within the international framework, while being exposed to the latest discussions and knowledge surrounding sustainable tourism.
Going forward, we will refer to the international standards indicated by the GSTC to promote understanding within the company, develop human resources, and gradually promote the visualization and sophistication of initiatives at each hotel. In addition, through collaboration with local communities, local governments, and partners, we intend to contribute to improving the sustainability of Japan's tourism industry as a whole.
TOKYU HOTELS & Resorts will steadily advance initiatives to realize sustainable tourism through hotel management that works together with the local community.
TOKYU HOTELS 's environmental conservation efforts across the hotel chain
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Green Coin System: We donate the amount of unused amenities during your stay at the hotel (implemented since 2001).
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Earth Friendly Stay/Green Card: We ask guests staying multiple nights to cooperate in minimizing room cleaning and linen changes, in order to reduce the resources used for cleaning.
TOKYU HOTELS & Resorts President Takashi Takei
Joining the GSTC is also a great responsibility for us. This is not just a way to prove that we are "skilled," but rather a declaration of our determination to continue to hone ourselves in accordance with international standards and diverse values. We will continue to sincerely pursue the role we must play as a hotel operator so that Japanese tourism will continue to be trusted and chosen by the world.
GSTC CEO Mr. Randy Durband
GSTC warmly welcomes TOKYU HOTELS & Resorts as a member of GSTC. We appreciate the company's commitment to sustainability and are proud to support its positive efforts.
About the Global Sustainable Tourism Council (GSTC)
The Global Sustainable Tourism Council (GSTC®) is the body that develops and manages the global standards for sustainable tourism, known as the GSTC standards. It also provides a guarantee framework for certification in sustainable tourism. The GSTC was formed in 2007 as a coalition of 3 Forest 2 partner organizations, mainly the Rainforest Alliance, the United Nations Environment UNEP, the UN Foundation, and the United Nations World Tourism Organization (UNWTO) (now UN Tourism). It aims to deepen the understanding of sustainable tourism practices and to incorporate and promote universal and sustainable tourism principles.
TOKYU HOTELS & Resorts Overview
- location
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〒150-0043 Tokyo Shibuya-ku Dogenzaka 1-10-7 Goto Educational Building 3rd floor
- Representative
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President and CEO Takashi Takei
- Business Contents
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Hotel, restaurant and membership resort management
The nationwide network of TOKYU HOTELS
In addition to the "TOKYU BRAND HOTELS" to which the THE CAPITOL HOTEL TOKYU, TOKYU HOTEL, TOKYU RESORT HOTELS, EXCEL HOTEL TOKYU, and Tokyu REI Hotel brands belong, "DISTINCTIVE SELECTION", "STORYLINE" of "Hotel Condominium", and "TOKYU VACATIONS of "MEMBERSHIP-TYPE RESORT", which consists of hotels with their own unique personalities, such as BELLUSTAR TOKYO and STREAM HOTEL, are expanded nationwide (61 stores in Japan/3 stores in Japan and 3 store PARTNER HOTELS s overseas)